Insights Into Google Insights

When do people start searching the Internet for Christmas gifts? Valentine gifts? The answer is a lot earlier than you think. The peak time is in December and February respectively but the hunt begins much earlier. Marc Bitanga, in his Suite101.com article "Forecasting Seasonal Demand - When to Publish Your Articles," suggests using Google Insights. This allows you to type in keywords and retrieve a chart of when search numbers are highest for that particular term. Marc discusses this in terms of writers preparation of seasonal articles. It can also be good for marketing to special populations. The search for wedding gifts drops to its lowest point every December... and then it begins to rise. A useful tool for those seeking insights.